Feb 27 2010

Online Video Marketing Tips

Here are some killer online video marketing tips to get you free leads and sales fast.

For best video marketing conversion results:

Video Marketing Tips- Landing Page

  • Headlines should be in red Tahoma font.
  • Your headline is your keyword
  • Other type should be in black (we’re not trying to be pretty,we’re looking for the opt-in)
  • Background should be white.
  • You don’t need any fancy graphics
  • Your headline is the most important part of the copy
  • Your sub-head if you use one should be a continuation of the big idea with related keywords

Video

  • Your title is your keyword
  • Your description box leads with your landing page url:
  • If you are posting to You Tube you DO NOT want any relatedvideos showing. You can kill that function when you upload yourvideo on You Tube
  • Your description needs to contain your main keyword at least 2 times.
  • More is considered stuffing so don’t do it. Instead you can add other related keywords you are looking to rank for
  • Video background needs to be uncluttered with white, blue or green background.
  • Make sure you have proper lighting especially if outside
  • You can use Windows Movie Maker for billboard effect and titleshots. (You probably have this on your computer now)
  • Use your billboard or scrolling function to give an action command orgive your phone number
  • Your video needs to end with a command like ‘‘opt-in now before I start to charge.” Or “For Instant Access”

    Opt-in Box

    • Should be : “above the fold.” (so searcher doesn’t have to scroll down to see opt-in form.)
    • Opt-in button should say something catchy.. not submit or subscribe-be original
    • Ideally should have no more than 3 fields, name, email, phone.
    • (You want the phone don’t you?)
    • I recommend Aweber for auto-reponders and opt-in box creation. Try them for a $1 for one month!-Check them out here:

    Video Marketing Tips For Content- Six Points To Cover For Optimum Results

    1. State the problem
    2. Add emotion to the problem-story-Exacerbate their pain
    3. Give a solution to their problem
    4. How are you qualified to help them
    5. Make a killer offer
    6. Make a killer guarantee

    Video should be no longer than 2-3 minutes. Short is better. The mere fact that they are looking at your stuff makes you an expert. So tell them you are or you just found this community of gurus that gives you all this info for free,
    and it blew your mind and will blow theirs too.)

    Your guarantee can even be something like.. “I promise you Joe this is the type of stuff that you can use right now to…(bring more leads, get more orders, traffic etc.)

    Or. “Joe if you send me an email and tell me how much you like this stuff I will send you a killer bonus blah, blah blah that I only share with my team.”
    (Now you are also building your personal testimony file ?)

    If you do just the stuff on this sheet you will be ahead of 99.9% of the people who are marketing using these type of techniques. You can use the 6 basic content points for any type of published content.

    Traffic Geyser

    A giant resource for maximizing content delivery functions like video is Traffic Geyser. Traffic Geyser will teach you, automate the process and put you on the cutting edge of bulk media delivery. Not just video, but articles, social media, bookmarking, blogs and mobile media delivery (the next big
    wave.)

    If you would like a trial of Traffic Geyser use this link:
    http://budurl.com/trafficgey
    This is the best tool for the money out there for free marketing and also has an affiliate component so you can easily offset your investment.

    Remember once you start delivering content to the web it stays there forever and can deliver you leads forever for a one time effort at a very low cost :)

    1 Comments on this post

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    1. Eric Lee said:

      You know, I have to tell you, I really enjoy this blog and the insight from everyone who participates. I find it to be refreshing and very informative. I wish there were more blogs like it. Anyway, I felt it was about time I posted, I?ve spent most of my time here just lurking and reading, but today for some reason I just felt compelled to say this.

      February 27th, 2010 at 2:33 pm

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